Scope of Activities
Research
The starting point a any design process is a more or less extensive research phase. This can include empirical methods and scientific research activities to foster deeper insights about the context of the design problem. The extent of this phase is depending on the scope, budget and goal of each individual project.
Analysis & Consulting
The previous research phase usually leads to a big amount of information and data that needs to be structures and analyzed in order to be useful for the design project. Using various analysis tool new conclusions can be drawn concerning e.g. user groups, technological possibilities, systems or the market. This is a strong basis for the conceptional phase.
Idea generation & Conception
Using an iterative design process, new concepts are being developed from a very abstract level to a more and more precise solution. The active participation of stakeholders, users and clients proofs to be valuable for the design process.
Formal aesthetic design
In addition to the conceptual design process formal aesthetic elements of the design need special attention. Style, proportions, materials, colors and other aesthetic elements have an intensive impact on the overall consumer acceptance and user experience.
Realization & Presentation
Depending on the project and time frame, the design concept will be visualized by means of CAD, model building and other illustrations tools. Support for production and realization is offered as well.